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About Us

What would you do with an extra 2-3 hours a day? 🏔️ 

We help highly-creative and easily-distractible people find their focus and free their mind from digital distractions.

What's your genius?

Our Mission

We help people take back control of their attention from the big tech algorithms that are hacking their brain and hooking them on mindless scrolling.

The world is changing, you don't need to go school to get a great education and you don't need work to go to an office to to make a great living.

But you do need to learn to focus carefully on what matters to you in a world that is designed to keep you distracted and addicted to constant hyper-stimulation of digital dopamine.

The average person now spends 4-5 hours a day on their smartphone, we help you break the cycle of distraction and reclaim 2-3 hours of that time.

With all that extra time each day, we help people build the mindful habits that help them tap into thethat give you the freedom to unleash your genius and build the change you want to see in the world.

Join a community of innovators, creators, and forward-thinkers. Find out more

Kyle Pearce

About The Founder

My name is Kyle Pearce and I live in the mountains near Banff, Alberta.

In 2016, I led the marketing team for the launch of an app called Fitplan that helps fitness influencers share their workout programs and today it is now used by millions of people.

This gave me an inside look at how behavioural design is used to build the habit of using an app.

We knew that to make this app successful, our users would have to be triggered to open it each time they entered the gym because if we couldn’t do that, then the app wouldn’t get used and all the venture capital invested in our startup would be wasted.

Working with software engineers and user experience designers to make this app a habit that sticks in people’s regular routine got me thinking about all the nefarious ways that apps are now used to harvest people’s time, energy and attention.

I thought, why not use these behavioral design processes to help people take control of their habits and reclaim precious hours spent on their smartphones so they can be spent building a sense of purpose, autonomy and belonging.

This led me to years of studying mindfulness, behavioral design and flow state psychology and building a Mindful Entrepreneurship Habits Community where people get the support and accountability they need to replace the mindless habits that keep them stuck in endless loops of seeking instant gratification and craving external rewards with mindful habits that unlock extraordinary levels of focus, creativity and motivation.

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