The defining struggle of this era is the war to control our attention. Our mission is to help people reclaim their time, energy and attention from digital distractions.

What would you do with an extra 2-3 hours a day?

Today, the average person using their smartphone 4-5 hours a day and this form of addiction is so normalized as to escape most people’s attention.

The promise of the Internet is a new self-educated generation of self-directed learners but the perils of information technology is it can lead to shallow learning, shiny object syndrome and weaponization of people’s identities and differences for profit.

We help people break free of the mindless pull of addictive apps and technologies so they can free up their time and dedicate themselves to cultivate their natural genius by developing mindful habits that increase their sense of autonomy, mastery, purpose and belonging.