This is a guest post by Sarah Bedrick. She is a member of the customer education team at HubSpot, aka HubSpot Academy. Her main focus is to create streamlined marketing certification curriculums to better educate people on how they can transform their business with Inbound. She is a MITX.org Future Leaders member, former president of ToastSpot and a lover of 30-day challenges. Connect with her on Twitter or via her blog.