DIY GENIUS / THE RETREAT BUSINESS SERIES
Create the experience they’ll remember.
Build the marketing that gets them there.
Use AI to write your sales page and email sequence, work backward from a $10,000 profit goal, and map out 90 days of content that moves people toward booking.
A practical playbook for retreat hosts, coaches and facilitators. $7.
A BEAUTIFUL LOCATION IS ONLY THE BEGINNING
You can picture the conversations, the breakthroughs and the moment everyone finally puts their phone away.
Then come the other questions. What should the sales page say? When should you start promoting? Can you afford ads? How many bookings do you need before this actually pays you?
This playbook helps you turn those loose ends into one practical launch plan. Bring your retreat idea. Give AI the right direction. Build the assets and numbers before the last-minute scramble.
FOUR PARTS. ONE CONNECTED PLAN.
01 / THE SALES PAGE
Use guided AI prompts to clarify who your retreat is for, the change it helps them make, and why your experience is worth the trip.
YOUR OUTPUT: A sales page draft to refine and publish.
02 / THE EMAIL SEQUENCE
Turn interest into thoughtful follow-up. Use AI to draft emails that build trust, explain the experience and help people decide.
YOUR OUTPUT: An email sequence in your own voice.
03 / THE PROFIT PLAN
Work backward from your profit target. Account for venue costs, meals, facilitators, your own pay, fees, contingency and the number of guests you can realistically attract.
YOUR OUTPUT: A retreat budget with clear spending limits.
04 / THE 90-DAY CONTENT PLAN
Replace random posting with a three-month campaign. Connect useful content, email, partnerships and booking conversations around one retreat offer.
YOUR OUTPUT: A focused content roadmap for your launch.
FULL DOESN’T AUTOMATICALLY MEAN PROFITABLE
Your ad budget is what remains after you cover delivery costs, other expenses and the profit you want to keep.
This playbook helps you test the numbers before you commit. If they don’t work, adjust your price, costs or capacity before spending more on marketing.
Illustrative example, not an earnings promise. Your actual results depend on pricing, costs, demand and execution.
AN EXAMPLE RETREAT BUDGET
If ads bring all 12 guests, that’s a ceiling of about $667 per booking. Aim below it to leave more breathing room.
*Include host pay, fees and contingency. This example shows operating profit before tax. Recalculate if fewer guests book. A spending ceiling is not a recommended budget.
YOUR THREE-MONTH RUNWAY
MONTH 01
Define your ideal guest, shape your offer and publish your sales page. Share the problem your retreat helps solve, your story and the purpose behind the experience.
Focus: Relevant attention and early conversations.
MONTH 02
Show the setting, daily rhythm and value of the retreat. Teach something useful, answer questions, reach out to aligned partners and nurture your email list.
Focus: Trust, fit and qualified inquiries.
MONTH 03
Address practical concerns, follow up with interested guests and invite bookings. Use genuine availability and deadlines. Review results before increasing ad spend.
Focus: Confident decisions and confirmed places.
BUILT FOR PEOPLE WHO BRING PEOPLE TOGETHER
You don’t need to become a copywriter or post every day. You need a clear offer, useful follow-up and a plan you can keep showing up for.
You supply your audience knowledge, retreat details and judgment. The playbook helps you give AI better instructions and turn its drafts into useful marketing.
I help people turn what they know into experiences worth gathering for.
I’m the founder of DIY Genius and Sacred Treks. I’ve led hundreds of retreats, treks and in-person experiences, bringing people together to learn, explore and connect.
I know how much thought goes into creating a great experience. Figuring out how to fill it shouldn’t stop you from getting started.
That’s why I created this playbook: to make the first steps easier. It brings your sales page, emails, retreat numbers and content plan into one simple process, with AI helping you get the work done.
You bring the idea and the care for your guests. This gives you a practical place to start.
A FEW GOOD QUESTIONS
No. Sold out is the goal, and $10,000 is a planning target. The playbook helps you work out what would need to be true, build your marketing and make better decisions. It cannot guarantee bookings or earnings.
No large audience is required to use the playbook, but you do need a way to reach the right people. The content plan includes email, partnerships and direct conversations. Paid ads are an option to assess against your budget, not a requirement.
Yes. Start with your audience, offer and budget. If you already host retreats, use it to improve your sales page, follow-up and launch process.
No. AI helps you draft and organize. You still verify the numbers, refine the copy, provide accurate retreat details and build relationships with potential guests.
No. The price is for the playbook. Any advertising spend or paid software is separate.
YOUR NEXT RETREAT STARTS WITH A PLAN
The AI Playbook for Sold Out Retreats
$7
Sales page prompts. Email sequence guidance.
Profit planning. A 90-day content strategy.
Checkout coming soon.
Build the business behind the experience.
